3/7/2024 0 Comments Art museum text message![]() And the most important thing to know is people everywhere still enjoy a good story – no matter in which format it comes. They will read if they are interested in the topic. They are reading in different forms (i.e. True or False Answers People just don’t read anymore.įalse: Indeed, people are reading more than ever in history. Think about making this space interesting, inviting, relaxing.Locate the reading area where visitors will feel comfortable – not a solitary seat in a leftover corner.The idea of such a sitting space should be treated with some care. How do we ensure their needs are met?Ī comfortable reading space can easily be an attractive part of any visitor experience. While research indicates that the majority of visitors will only read a little of the content within your exhibition, there are some visitors that naturally want more. What about visitors who want to read more? If these conditions are met, visitors are more apt to read the exhibition text (that you have worked hard to prepare!) and they will tend to stay longer and enjoy the exhibition. Sometimes visitors will read panels and labels aloud and share the message with their companions. If the text panels and labels interest them.If the exhibition panels and labels are short.If they know what the exhibition is about.If the text answers what they were already wondering about.Mostly in the first 30 minutes of their visit.Research reveals quite a lot about the conditions under which visitors will read. Museum fatigue sets in after one hour – the cause is primarily mental overload1.Visitors will persevere only as long as their attention is held.They are often distracted by other visitors, including their companions.They can be easily frustrated, especially if the positioning and lighting isn’t good.They are reading while standing up, so they get tired.They have allocated a limited amount of time for the experience. ![]() Unlike someone reading a book, museum visitors are uncommitted readers.When it comes to reading, visitors have limits: On average, visitors spend two seconds reading any piece of text.The more text used throughout an exhibition, the less of it is likely to be read.The longer the text, the less likely it is to be read.There is excellent research about visitors and reading. The Toolkit is also available on our website below. ![]()
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